Launched a year ago: SKZ quality seal for animal toys has successfully established itself on the market
About a year after the introduction of the SKZ certification mark for animal toys, the SKZ Plastics Center is reporting positive results. The testing program has generated significant interest among manufacturers, consumers, and the media alike. Projects from across Europe are currently in the implementation phase.
For over a year now, the SKZ has been testing pet toys for dogs, thereby sending a strong message in support of animal welfare. In the future, the range of products will be gradually expanded to include other animal species, such as cats. (Photo: AI-generated)
Expanding Portfolio: “Würzburg Dog” to Receive Animal Support
The testing method gained particular notoriety through the so-called “Würzburg Dog”—a realistic simulation of a dog’s chewing behavior used to assess the durability of pet toys. After performing his duties anonymously until now, the four-legged tester has officially been given a name: Bruno.
Bruno will continue to be responsible for the demanding bite tests and help identify potential weaknesses in toys at an early stage. The uniqueness of this testing method is evident not least in the fact that Bruno will soon receive animal support.
SKZ plans to expand testing methodology
In the coming months, SKZ will further expand its testing methodology. In addition to Bruno, additional species-specific testing methods will be developed. Test models for cats, sheep, and rats are already in the planning stages to better meet the diverse requirements of various animal species.
“Every animal species has its own specific requirements for materials and construction. By expanding our testing portfolio, we aim to offer manufacturers even more comprehensive options for demonstrating the safety and quality of their products in the future,” explains Anja Armani, Senior Project Manager for Pet Products at SKZ.
Visibly communicating product safety
The test seal is increasingly becoming an important differentiating factor in the pet market. While many products compete solely on price and marketing, the SKZ test seal enables manufacturers to visibly communicate tested quality and product safety. This builds trust among retailers and consumers and sets them apart from the mass market in the long term.
A clear sign of greater animal welfare
“We were very pleased with the response to our test seal. The high level of interest shows that the issue of safety and quality in pet products is becoming increasingly important,” says Alexander Ebenbeck, Sales Manager for Testing, Monitoring, and Certification at SKZ. “At the same time, the seal offers manufacturers the opportunity to visibly distinguish themselves from the mass market in a highly competitive environment and to credibly document their quality promise to retailers and end consumers.”
Why are tests important?
Tests are of central importance for pet toys, as the products are subjected to high stresses during daily use. Dogs, for example, often nibble and chew on toys for hours on end, which can lead to material fatigue and breakage. At the same time, the products are frequently used outdoors and are exposed to weather conditions such as moisture, UV radiation, or temperature fluctuations. Without appropriate testing, resulting material damage or the presence of harmful substances can pose a significant risk to animal health.
By continuously advancing its testing methods, the SKZ is sending a clear signal for greater safety, quality, and animal welfare in the European pet market.
Further information on the testing of pet supplies
