The SKZ Plastics Center successfully hosted the regional meeting of the German Society for Quality (DGQ) for volunteer members from Bavaria and Baden-Württemberg. The event, held on March 17, 2026, focused on knowledge exchange, future-oriented topics, and practical approaches—all underpinned by a strong commitment to quality and active cooperation.
Participants at the DGQ meeting at the SKZ in Würzburg. (Photo: Luca Hoffmannbeck, SKZ)
As the host, the SKZ brought together experts from quality management, industry, and professional development. The full-day event facilitated in-depth professional exchange and practical workshops. The German Society for Quality (DGQ) is one of the leading organizations in quality management and promotes professional exchange across industries.
The focus was on workshop sessions addressing key challenges in quality management. Participants discussed trends in industry and quality assurance, the further development of DGQ network groups, and approaches to sustainable event management.
Insights from the Field: Social Media in B2B
A highlight of the event was the presentation by Matthias Ruff, Head of Sales for Research and Education at SKZ. In his talk on social media marketing in the B2B environment, with a focus on LinkedIn, he highlighted current developments and concrete approaches for how companies can strategically strengthen their visibility in the digital space. This underscored the growing importance of digital channels even within the industrial sector.
Close Cooperation Between SKZ and DGQ
The SKZ and the DGQ have been collaborating in the field of quality management for years. Christoph Kreutz, Expert Trainer at the SKZ, emphasized: “The collaboration between the SKZ and the DGQ goes beyond continuing education. What is crucial is the regular exchange on current topics in quality management—including with regard to the requirements in the plastics industry.”
SKZ’s Role in Education and Networking
By hosting the meeting, the SKZ underscores its role as a provider of continuing education and as a platform for professional exchange within the plastics industry. At the same time, the event demonstrates the organization’s commitment to quality management and its close networking with stakeholders from industry and practice.